Jeannie Thoren

This past August Jeannie Thoren was inducted into the Colorado Snowsports Hall of Fame. As a recognized Ski Industry Sport Builder, she joined a long list of Colorado Snowsports Hall of Fame inductees. Jeannie has elevated the skiing experience for women across Colorado and globally through her dedication, tenacity, and perseverance. Congratulations, Jeannie!

The story below was written by Claudia Carbone and appeared in 2017 in Mountain Town Magazine‘s ‘Women Who Rock the Rockies‘ issue. Mountain Women Magazine is an offshoot of those previous publications. We are thrilled for Jeannie and wanted to share this story:

Jeannie Thoren has come full circle. At age 6 she learned to ski at Ishpeming, Michigan, near the home of her grandparents. Last year, 62 years later, she was inducted into the U.S. Ski and Snowboard Hall of Fame in that same town.

What this Minnesota native has done to deserve the highest honor in skiing is no less of a miracle, considering the opposition she’s overcome. “I broke the arctic ice ceiling. Every time someone said I was crazy, I dug in my heels and stood my ground,” Thoren says on becoming the Ralph Nader of women’s ski equipment.

Her journey began when she was a ski racer, constantly being told by coaches to get forward on her skis, stop bending at the waist, and to lose her knock-kneed stance. Unable to do so, her growing frustration led to experimentation. Finally, she developed a system of modifying her equipment designed by men for men. It worked. Realizing she hit upon something that could be beneficial to other women, Thoren took her newfound knowledge to the road in a series of equipment clinics for women. 

For 15 years, she criss-crossed the country with her husband Tom Haas driving their 28-foot trailer loaded with 100 pairs each of the lasted models of boots and skis, often through scary weather over mountain passes.

“We were a mobile women’s ski shop,” recalls Thoren. “We also had poles, goggles, helmets and a lot of enthusiasm. Tom was in charge of fitting the gear, and I skied on the local hills with clients, matching each skier with skis and boots modified just for her.”

Thoren developed a nation-wide following with her clinics and talk “Women Are Not Small Men,” outlining the physical differences between the sexes that inhibit performance for women and also contribute to injuries. Most notable is the Q Angle, where the femur meets the knee. It is greater in women (15-17 degrees) than in men (8-10) due to a woman’s wider pelvis. A sharper Q Angle creates an A-frame stance, making it difficult to edge skis, leading to lack of control.

In 1986, Thoren designed the first women’s specific ski with a forward binding for Blizzard, setting a new paradigm in the industry. But that was not enough. The so-called women’s boots are still made from a man’s last.

Thoren learned that canting, either planing the boot soles or slipping a wedge under the binding, can make knock knees straight for better turn initiation and confident edging. Heel lifts move the body mass over the skis’ sweet spot for better balance and control.

Seven years ago, with financial backing from the owners of Ohio’s Buckeye Sports Jim and Cheryl Armington, Jeannie and Tom were able to quit the nomadic life and open a ski shop in Vail, calling it Jeannie Thoren’s Women’s Ski Center, the first of its kind in the world. It was an instant success.

“We knew we wanted Lionshead with Chair 8 and the gondola accessing the microcosm of beginner, intermediate and expert terrain for demos in a matter of minutes,” said Thoren. “It was a dream come true.”

Clients from around the country found her in Vail. “My clients trust us. They won’t buy skis or boots unless we fit them. They come in just to have their boots tweaked.”

Jeannie Thoren’s Ski Clinics, Seminars, Demos for Women. Negotiate usage rights with: Photo © Tim Hancock 500 Grant Ave., Louisville, CO 80027 303.665.7335 e-mail:

Sadly, two years ago Tom developed Pulmonary Fibrosis and could no longer live at altitude. So after six very successful winters at the Ski Center, they sold the business to Outdoor Divas in Boulder. Jeannie returned to Vail to help the transition and to keep The Thoren Theory alive.

Her work is not done.

This past spring she was back at Ishpeming. “I want to establish a place in the hall dedicated solely to women.”

She is ever the champion for women skiers.

by Claudia Carbone

Claudia Carbone is an award-winning journalist and author of the ground-breaking book ‘WomenSki’ that supports Jeannie Thoren’s work.

Fast forward to 2018 to present, Jeannie is a partner with the Steadman Philippon Research Institute’s BioMotion Lab in Vail, to study the effects of ski boots in relation to ACL injury risk in women. Jeannie didn’t start out to save the world. She just wanted to be a better skier. Along the way, however, she transformed the thinking of an entire industry.

Thank you Jeannie Thoren for elevating all of our experiences skiing!!!!

Copyright ©2022 Mountain Women Magazine and MTN Town Media Productions all rights reserved.

Mountain Women Magazine |  A magazine for Women filled with a passion for living life in the Colorado Rocky Mountains and beyond. Keep reading here:

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