blackcrows names Wanda Rozwadowska as their new Global Chief Commercial Officer.

Seeing women entering into high profile positions in the Ski Industry is nothing less than femme-nominal! Today blackcrows named Wanda Rozwadowska as their new Global Chief Commercial Officer. In case you are not familiar, blackcrows is the iconic French freeskiing brand founded in 2006 by pro freeskiers Camille Jaccoux and Bruno Compagnet. Their focus has been on design-driven high-performance ski products and apparel that embraces … Continue reading blackcrows names Wanda Rozwadowska as their new Global Chief Commercial Officer.

The Brave Ski Mom – Kristen Lummis

BY WENDY CLINCH, THE SKI DIVA Never underestimate the importance of the mom in skiing. After all, it’s the mom who usually makes sure everyone has the hats, goggles, ski pants, boots, etc. they need. Who dresses and undresses the kids. Assembles the lunches. Hauls the equipment. Harbors a secret stash of tissues/sunblock/chapstick/energy bars for that unavoidable emergency. Accommodates multiple bathroom breaks with all the … Continue reading The Brave Ski Mom – Kristen Lummis

Skea Limited Celebrates 50 Years with Diane Boyer leading the company’s continued success

The Boyer family started SKEA in 1972 and they have truly made their mark on the ski fashion industry with their beautiful, tech-oriented outerwear. For 50 Years a passion for skiing, mountains, and the outdoors is what has driven this brand. Jocelyn Boyer and her husband Georges started the company with Jocelyn designing SKEA’s iconic skiwear. Her vision was to design and embrace femininity while … Continue reading Skea Limited Celebrates 50 Years with Diane Boyer leading the company’s continued success

Escape to Canada for a Winter Adventure

Canada is calling Ladies! Pack in Three and A Half Perfect Winter Days at Banff Sunshine; Lake Louise and Mt. Norquay Upon arrival into Alberta’s Calgary International Airport, take an easy, 90-minute, mountain-pass-free drive to Banff for an overnight at Canada’s “Castle in the Rockies,” the Fairmont Banff Springs hotel. This stunning landmark, is known as an experience unto itself. Settle in, explore the famous luxury property and … Continue reading Escape to Canada for a Winter Adventure

A Woman With A Passion for the Mountains – Ellen Hollinshead

by Steve Lipsher On her first day of skiing, Ellen Hollinshead got her first kiss and fell in love – with skiing.  “I was 13 … and went to this little resort outside of Pittsburgh, and I met this cute boy. He asked if he could kiss me,” she recalled. “I felt, wow, skiing is sexy! I like this sport!” Although she struggled on the … Continue reading A Woman With A Passion for the Mountains – Ellen Hollinshead

VNTR Birds

VNTRbirds (aka Venture Birds) is a women-run outdoor education company for all women to get into the outdoors with proper knowledge, confidence and self-reliance. They host mountain bike clinics, backcountry courses, and maintenance workshops for women from novice to advanced. These experiences bring more women into the outdoors by creating a safer space for learning and creates an even bigger community. Knowing that getting into … Continue reading VNTR Birds

Lindsey Vonn’s Limited Edition Goggle Available in the US

Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle. This new release of Yniq goggles is limited to 82 pieces, each one symbolizing one of Vonn’s record-breaking wins. Available online, the Lindsey Vonn limited edition within the Model Nine line, features rose gold hardware and a silver mirror lens, designed by Vonn, a team of Swedish engineers and handmade in Italy. Each goggle comes laser-etched with its … Continue reading Lindsey Vonn’s Limited Edition Goggle Available in the US

A Conversation With Annelise Loevlie of Icelantic Skis

From the Inaugural issue of Women Who Rock the Rockies in 2015. by Aaron Imber It’s easy to feel hopeless in our current economy. It seems like there are more PHD waitresses than ever. Yet the outdoor industry has a habit of fostering pockets of innovation and success.  Icelantic, a ski brand produced right here in Denver Colorado, is a shining example. Icelantic managed to … Continue reading A Conversation With Annelise Loevlie of Icelantic Skis