Seeing women entering into high profile positions in the Ski Industry is nothing less than femme-nominal! Today blackcrows named Wanda Rozwadowska as their new Global Chief Commercial Officer.
In case you are not familiar, blackcrows is the iconic French freeskiing brand founded in 2006 by pro freeskiers Camille Jaccoux and Bruno Compagnet. Their focus has been on design-driven high-performance ski products and apparel that embraces both beauty and function, a concept that has led them in becoming a high-profile name in ski enthusiast circles. Their skis are exceptional winter adventure tools and we have been enjoying some of their colorful, beautifully crafted women’s mid-layer products as spring wear in Colorado’s Rocky Mountains.
“Wanda brings an extensive track record in growing brands and deploying commercial excellence that will support blackcrows’ growth in ski products and apparel,” says Christophe Villemin, co-founder and CEO of blackcrows. “Our priority is to offer a seamless and unique experience to our community through a true multi-channel and sustainable approach.”
Rozwadowska joins blackcrows from a long tenure at Nike, where she held various senior positions in Sales and Marketing across several product categories in North America. During her 12 years with Nike, Rozwadowska managed and reshaped strategy for Nike SB and launched new commerce models. Prior to Nike, Rozwadowska supported high performance skiing and winter sports in roles with Vancouver 2010 Olympics, FIS and Freestyle Ski Canada. She also has global professional experience in Europe, North America and Latin America and spent many years living in France and Switzerland playing on a professional football (soccer to us Americans) team.
“I’m looking forward to joining the blackcrows team and helping to further anchor the brand in North America and reach its potential in Europe and Asia,” says Rozwadowska. “As a Canadian who grew up in the Rocky Mountains, I have a deep appreciation of skiing and I am eager to lead a passionate team to create new opportunities for the brand while remaining true to its roots.”
We look forward to seeing this recognized brand continue to grow and expand. Take a tour of their products here: www.black-crows.com/us/en/home
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