From the Inaugural Edition of Women Who Rock the Rockies 2015. Since that time Shrewdly has grown. Here is what we had to say then.
Satisfying a niche and fulfilling a demand is exactly what Shredly’s owner Ashley Rankin did after recognizing the lack of stylish, fun and feminine biking and sportswear for women. They say that black goes with everything but after a while it’s just plain boring. When it comes down to it a pattern is way more fun. Pair that with a product that fits great and you’re onto something. That was Ashley Rankin’s vision.
Based out of Carbondale, Rankin researched her product idea. It helped that she studied apparel design at Colorado State University but when it came to funding she wasn’t entirely sure where to start. During some of the darkest days of the economic downturn banks were not interested in assisting a small business yet she still dared to launch her idea. She started a Kickstarter campaign raising $25,897 from over a hundred backers to fund their first production run.
Shredly was launched January 11, 2012 and the business took off. Heading into 2015 her year sales are swelling. All designs are created in Colorado and sewn in California. A feat that defies the odds as manufacturing in the United States is still considered very difficult and prone to failure. Ashley has found a great manufacturing team to work with in California.. All of the products were created by Rankin other then the fabric patterns but she has a terrific eye for bold colored prints and unique patterns.
Not only are they fun and pretty, the fabrics are also functional. Mesh pockets, contoured waistband, gusseted crotch, thigh vents, waist adjuster tabs, side pockets, quick dry fabrics and several different short choices for mountain biking or other sports. Take note golfers, SUP enthusiasts, hikers and boaters her gear is not just for bikers.
It is pretty darn cool that Shredley has been ranked alongside brands such as Specialized, Pearl Izumi and Giro as well having stellar gear reviews in Outside Magazine, Dirt Rag, Women’s Adventure Magazine, Forbes, Bicycling Magazine and more.
She also offers several Tanks, Jersey’s and Tees too complete the outfit all made with comfort and functionality along with, of course, style. You can find Shredly gear online or at the following mountain town stores: Aloha Mountain Cyclery, Big Al’s Bicycle Heaven, Breck Bike Guides, Bristlecone Mountain Sports, Over the Edge,Outdoor Divas, Pedal Power, Ptarmigan Sports, Rad Bikes, Rock ‘N Roll Sports, Ski Haus, Steamboat Bike Shop, Ute Mountaineer, Valleygirl Boutique and Winter Park Resort. Get out, have fun, be comfortable and look great with Shredly.
by Allison Battista
Photo Credits: Shredly
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